Who we are.
We are connectors. We are brand builders. We are future-proofers.
We are NeoLux.
Maddy Simpson, Founder.
Combining personal and professional interests in travel, luxury and forward-thinking living I founded NeoLux in 2020 after a 20-year PR career in London working with travel and experiential clients.
Long-term roles leading PR teams for Visit California and Small Luxury Hotels of the World gave me a deep-rooted understanding of destination marketing, stakeholder management and needle-moving comms in the global luxury market. Having two children gave me a new perspective on our environmental and social legacy at a time when the climate conversation was heating up.
While international tourism has always been seen as a climate culprit I’ve been lucky to have worked with organisations, destinations and hotels around the world that were acting way ahead of their time and trailblazing transformative and regenerative travel long before they were buzz-words. It’s always been clear to me that when done right tourism is a powerful force for good, so the time felt right to create a consultancy that reflected the future of tourism, and of business in general.
I now work with clients across the hospitality industry, as well as independents and SMEs in service and lifestyle industries, to create and implement strategic communications plans and sustainability frameworks that they can make a reality. I also work with Green Globe as part of their team of accredited auditors for their International Standard for Sustainable Tourism certification programme.
Yasmina Cherquaoui, Senior Communications Pro.
Yasmina is an experienced senior communications professional with a creative eye, an aptitude for strategic planning and a reputation for generating impressive results. She has spent 20 years gaining solid comms experience in the travel industry working both in house at fast paced and demanding press offices, including Europe’s largest tour operator, as well as agency side managing several accounts from tourist boards to hotel chains.
Yasmina has extensive proactive strategic experience in leading integrated multi-channel campaigns and teams, whilst also possessing the reactive skills and experience to deal with large scale crises and is adept at briefing and advising C-Suite and external stakeholders on a strategic level.
We broaden our horizons by working with the best in the business to create seamless solutions - whatever your requirements.
Tap into our network of like-minded partners and collaborators.
Kindred Public Relations.
Expand your reach into North America with our NYC-based partner PR agency. After several years working together in-house we’ve perfected the formula for maximising transatlantic opportunity and synergy.
Rocket Travel Marketing.
With Visit California in common our paths have crossed many times over the years. Now we can offer destinations with integrated sales, marketing, communications and sustainability programmes in the UK and Europe.
Lumirani
Collection.
Shared experience in the world of independent luxury hotels means we can collaborate to open the door to a vast network of luxury travel experts, curators and concierges in the UK and other key European feeder markets.