Come and See Monterey

The Monterey County Convention & Visitors Bureau (MCCVB) has rebranded as See Monterey. This is just one of a dynamic series of changes and initiatives that will shape the trajectory of the organisation and its promotion of Monterey County as a world-class destination.

The new name, “See Monterey,” embodies the essence of exploration and diversity of experiences and the rebrand is headlined by a new brand platform - “Find Your Way Here”. More than a tagline, it’s an open invitation to not only travel to Monterey County but to seek connectivity within. It speaks to the many paths, literal and figurative, people find themselves on while exploring and enjoying the destination. It also reflects a renewed focus on the ways the destination is naturally connected, from the pristine coastline to the redwood forests and verdant valley. The tagline is designed to inspire travellers to have moments of connection with the places you’re in, the people you’re with and even within yourself.

Rob O’Keefe, President and CEO of See Monterey. “The rebranding captures the spirit of exploration that defines Monterey County and our elevated approach to planning and research helps us to better grow responsible tourism that ultimately generates community prosperity.”

The rebrand follows nearly a year of research and development including focus groups and surveys with drive, short-haul and long-haul markets. Tourism is the largest industry on the Monterey Peninsula and the second largest in the County. Travel spending in Monterey County was nearly $3 billion in 2022, supporting 25,370 jobs and generating $307 million in state and local tax revenue that directly benefited the community. For more information, visit www.SeeMonterey.com.